PR and Communications in Senegal
Dakar has become the preferred base for fintech companies, international NGOs, and pan-African institutions establishing a West African footprint. Senegal combines political stability with a rapidly expanding digital economy and a media landscape that spans both French and English. The bilingual team brings direct media relationships and deep market knowledge to help international and African brands launch with precision and reach the right audiences from day one.
Your contact for Senegal
Ojo Abayomi helps international brands launch and grow across Senegal and West Africa, from the first market-entry campaign to the long-term media relations that keep a brand visible once it has arrived. He leads a full-service team built on direct journalist relationships and on-the-ground execution, so coverage reaches the right audiences, not just the wires. Brands of the calibre of EcoFlow, SHAREit and Reliance Health trust him to build their reputations here, and under his leadership the work was named PR Agency of the Year and Pan-African Marketing Agency of the Year at Senegal’s 2025 EDGE Awards. He has particular depth guiding Chinese and Southeast Asian technology brands into the region, and he is one of the few partners who can run a campaign simultaneously across Francophone and Anglophone Africa, in French and English on the same news cycle. For an international company serious about West Africa, Bayo makes the entrance count.
Through GlobalCom’s China Gateway, Bayo gives Chinese and Asian brands a proven route into Senegal and West Africa.