PR and Communications in Nigeria
West Africa is home to some of the fastest-growing consumer markets on earth, led by Nigeria, one of the continent’s largest economies and a thriving hub for technology, fintech and consumer brands. The region is young and mobile-first, spanning Anglophone and Francophone markets that each have their own media landscape. For international brands the opportunity here is real, and reaching audiences across the region takes on-the-ground media relationships and the ability to work fluently in both English and French.
Your contact for West Africa
Ojo Abayomi helps international brands launch and grow across Nigeria and West Africa, from the first market-entry campaign to the long-term media relations that keep a brand visible once it has arrived. He leads a full-service team built on direct journalist relationships and on-the-ground execution, so coverage reaches the right audiences, not just the wires. Brands of the calibre of EcoFlow, SHAREit and Reliance Health trust him to build their reputations here, and under his leadership the work was named PR Agency of the Year and Pan-African Marketing Agency of the Year at Nigeria’s 2025 EDGE Awards. He has particular depth guiding Chinese and Southeast Asian technology brands into the region, and he is one of the few partners who can run a campaign simultaneously across Francophone and Anglophone Africa, in French and English on the same news cycle. For an international company serious about West Africa, Bayo makes the entrance count.
Through GlobalCom’s China Gateway, Bayo gives Chinese and Asian brands a proven route into Nigeria and West Africa.