The sectors where
we run deepest.
Six industries where we run dedicated specialist teams. We cover more than these — but this is where our expertise runs deepest.
Generalists do not cut it in technical PR.
Communicating in regulated, technical industries is not a content exercise. It is a credibility exercise. A trade journalist covering grid technology will know within thirty seconds whether the agency on the line understands the subject. A FinTech reporter will spot a press release written by someone who has never read a payments regulation.
For 36 years, GlobalCom has built specialist industry teams alongside our market teams. The result: when you brief us on a cleantech launch in five European markets, you get cleantech specialists — in all five — coordinating with the market consultants on the ground. Industry depth and local presence, in the same engagement.
Specialist teams for the industries we know best.
Cleantech & Sustainable Energy
Positioning the companies driving the energy transition — renewables, energy storage, hydrogen, grid technology and sustainable mobility. We run technical media relations, regulatory communications and market-entry programmes for cleantech brands across Europe and beyond.
IT, Electronics & Cybersecurity
Enterprise software, electronics, semiconductor and cybersecurity companies that need credible technical PR across multiple markets. Our specialists work with analysts, trade press and tier-one business media — and understand the difference between the three.
FinTech
Payments, banking infrastructure, wealth tech and regulated finance. Communications that meet the bar of financial media, satisfy compliance and translate complex products into the language of the relevant audience — institutional, retail or regulator.
HealthTech
Digital health, medtech and health-data companies navigating complex regulatory and stakeholder environments. Communications that respect clinical evidence, regulatory boundaries and the patient-trust dynamics that define the category.
Automotive, Aerospace & Mobility
OEMs, suppliers, aerospace and mobility innovators — traditional automotive, EV, software-defined vehicles, aviation and new mobility services. We work across automotive trade press, business media and policy outlets in the markets where mobility decisions are made.
Industrial & Robotics / AI
Industrial automation, robotics and applied AI — positioning the companies that build the backbone of modern manufacturing. From shop-floor robotics to agentic AI in operations, we communicate technical productivity stories to industrial buyers.
Six numbers that frame the industries we work in.
Different industries, same demands.
Cleantech, FinTech, HealthTech, automotive — on the surface, six different worlds. In practice, the communications challenges look strikingly similar.
Technically demanding.
Trade media will not tolerate vague claims. Specialist correspondents expect precision on standards, performance, regulatory context.
Heavily regulated.
From ESG disclosure to MiCA, from medical device approvals to UNECE automotive standards — every story has a regulatory frame.
Cross-border by nature.
Customers, supply chains, capital and regulators sit in different countries. Communications has to work in all of them at once.
Trust-sensitive.
Buyers are CIOs, CFOs, regulators, clinicians. Brand trust is not a marketing variable. It is a buying criterion.
Independent research behind the work.
Industry communications has to be evidence-led. Where we cite numbers, we cite their source. Beyond our own original research, we work with established research partners whose data informs our thinking and supports the campaigns we build for clients.
International research consultancy specialising in B2B and B2C audience studies. Source of the 950-respondent senior leaders' study on earned media in the age of AI.
Annual benchmark of senior B2B technology marketing and communications executives — used to track how PR is changing in the AI era.
Need an industry-specialist team
across multiple markets?
Tell us your industry and your target markets. We will tell you who would lead the work and what the first ninety days could look like.