PR and Communications in Côte d'Ivoire
Côte d’Ivoire is Francophone West Africa’s commercial engine, with one of the fastest-growing fintech and consumer markets on the continent. Abidjan’s media landscape is dynamic and locally distinctive — success here requires more than translated content. The team specialises in building genuine market presence for international brands, combining tier-one media relations, influencer activations, and deep local networks to establish brand authority quickly. Bayo’s team reduces launch risk by anchoring every campaign in earned local trust and cultural fluency.
Your contact for Côte d'Ivoire
Ojo Abayomi helps international brands launch and grow across Côte d'Ivoire and West Africa, from the first market-entry campaign to the long-term media relations that keep a brand visible once it has arrived. He leads a full-service team built on direct journalist relationships and on-the-ground execution, so coverage reaches the right audiences, not just the wires. Brands of the calibre of EcoFlow, SHAREit and Reliance Health trust him to build their reputations here, and under his leadership the work was named PR Agency of the Year and Pan-African Marketing Agency of the Year at Côte d'Ivoire’s 2025 EDGE Awards. He has particular depth guiding Chinese and Southeast Asian technology brands into the region, and he is one of the few partners who can run a campaign simultaneously across Francophone and Anglophone Africa, in French and English on the same news cycle. For an international company serious about West Africa, Bayo makes the entrance count.
Through GlobalCom’s China Gateway, Bayo gives Chinese and Asian brands a proven route into Côte d'Ivoire and West Africa.