Media
Relations.
Media relations is the core of what PR agencies do, and the part most often done poorly across borders. GlobalCom delivers media relations in 100+ markets through local consultants who already know the journalists that matter to your sector, in every country you need.
What media relations actually requires
Coverage is earned by people journalists already know.
Media relations is not a technology problem or a distribution problem. It is a relationship problem. A journalist in Frankfurt covering enterprise software gets hundreds of pitches a week. The ones that get a response come from people they already know: consultants who have placed stories with them before, who understand what they cover, and who do not waste their time with irrelevant material.
Those relationships cannot be built by sending a press release from abroad. They are built over years by in-market consultants who work with the same journalists repeatedly, who understand the publication's audience and editorial priorities, and who know exactly how to frame a story for that specific outlet.
GlobalCom's media relations work is run by industry-specialist consultants in each market, people who already have those relationships, who work in the local language, and who understand the media culture in their country. The strategy is coordinated centrally from Munich, so the story is coherent across every market. The execution is entirely local.
Three types of media relations work.
Sustained Press Office
Ongoing, day-to-day media relations across your target markets, keeping your brand visible in the press your customers and stakeholders actually read, month after month.
- Proactive story development and pitching
- Trade press and sector specialist media
- National business and financial media
- Journalist and editor relationship management
- Reactive media enquiry handling
- Monthly coverage reporting across all markets
Launch & Campaign Media Relations
Coordinated media relations for product launches, market entries, funding announcements and other high-priority moments, run simultaneously across multiple markets.
- Embargo management across time zones
- Pre-briefing key journalists before announcement
- Localised press releases per market
- Spokesperson preparation and interview coordination
- Follow-up feature and comment placement
- Launch coverage consolidation and reporting
Thought Leadership Media Relations
Building executive visibility and sector authority through placed commentary, bylined articles and expert positioning in the media that shapes opinion in your industry.
- Executive profiling and commentary placement
- Bylined article development and placement
- Industry trend newsjacking and rapid response
- Award and recognition nomination support
- Speaking opportunity identification
- Cross-market thought leadership coordination
One story.
Every market.
Story and targets
The senior lead in Munich works with you to identify the stories that will resonate, the media tiers that matter for your sector, and the markets where coverage will have the most impact.
Local angle development
Each story is reframed for each market. The core message stays consistent. The local angle is developed by people in that market: the data point, the spokesperson, the hook that makes the story resonate with a Frankfurt editor rather than a generic international audience.
Pitching and placement
Local consultants pitch the story to the journalists they already know, in the local language, with the local angle. Coverage is placed in the publications your customers and competitors read.
Reporting
All coverage from all markets comes back through one reporting framework. Media tier, reach, sentiment and share of voice, all measured consistently across every country so results are directly comparable.
Media relations across six focus industries.
Relationships.
In every market.
The difference between media relations that produces coverage and media relations that produces activity reports is journalist relationships. An in-market consultant who has placed ten stories with a particular editor in the last two years is not the same as an agency that finds that editor's email address in a database.
GlobalCom's consultants are in-market specialists, not global generalists. They work with the same journalists regularly, they understand what those journalists cover and why, and they pitch stories that fit, which is why the coverage rate is higher than agencies running media relations remotely from a central hub.
- →Local journalist relationships in every market
- →Native-language pitching and press materials
- →Industry-specialist consultants, not generalists
- →Central coordination: coherent story across all markets
- →One consolidated coverage report, all markets
Ready to talk about
your media coverage?
Tell us your sector, your target markets and what you need to be known for. We will tell you which journalists, which media tiers and which markets to start with.