Automotive, Aerospace
& Mobility.
The transport sector is undergoing its deepest transformation in a century. The companies that communicate the transition credibly — to regulators, investors, fleet operators and the public — will shape what comes next.
Sector overview
Technical transformation
requires technical credibility.
The automotive sector is no longer just a product business. It is a software and data business, a regulatory environment, an infrastructure investment case and an energy ecosystem — all simultaneously. Aerospace faces similar structural change. Mobility platforms are disrupting both. Communications programmes that treat these as simple product PR will miss the complexity that determines credibility.
GlobalCom's Automotive, Aerospace & Mobility practice has been building technical B2B communications in this sector for over three decades. We understand the Tier-1 supplier ecosystem, the OEM procurement relationship, the EASA/FAA regulatory environment, the fleet operator buying process and the investor community that funds mobility infrastructure. We place stories in the right trade publications across DACH, the UK, North America, Japan, South Korea and the markets that matter to your customers.
From EV component manufacturers to autonomy software developers, from urban air mobility pioneers to fleet electrification platforms — we build the communications programmes that establish technical and commercial credibility.
Three areas of sector-specific focus.
Automotive & Mobility Trade Media
Targeted placement in the automotive industry, fleet management and mobility trade press that OEM purchasing teams, Tier-1 supplier executives, fleet operators and infrastructure investors read.
- Automotive industry and OEM supply chain press
- Electric vehicle and battery technology publications
- Fleet management and transport operator media
- Autonomous and connected vehicle trade press
- Aerospace and aviation industry publications
- Urban mobility and smart city media
Regulatory & Standards Communications
The mobility sector is shaped by regulation more than almost any other. Type approval, emissions standards, airworthiness certification, autonomous vehicle legislation — the regulatory narrative is a business narrative.
- EU vehicle type approval and WLTP communications
- EASA and FAA certification announcement strategy
- Autonomous vehicle regulatory engagement communications
- EV charging infrastructure policy communications
- Fleet and transport regulation response communications
- Urban air mobility regulatory positioning
B2B & Investor Communications
Communications that support OEM and Tier-1 partnerships, fleet customer acquisition and investment rounds. The automotive and aerospace supply chain has specific communication needs at every stage of the commercial relationship.
- OEM partnership and supply agreement communications
- Technology demonstration and proof-of-concept PR
- Series funding and investment announcement strategy
- Factory opening and production milestone communications
- Motor show and industry event communications
- Sustainability and decarbonisation narrative
Technical sector.
Commercial outcomes.
Sector and stakeholder mapping
We map your target OEMs, Tier-1 partners, fleet operators, investors and regulatory bodies alongside the trade press, analyst firms and events that influence their decisions in each target market.
Technical messaging
Automotive and aerospace audiences are technically literate. Our consultants understand the technology and can build messaging that is accurate, differentiated and credible — without dumbing down or overclaiming.
In-market delivery
Sector-specialist consultants in DACH, UK, US, Japan and South Korea — the major automotive and aerospace markets — handle trade media relations, industry event presence and regulatory communications.
Reporting and KPIs
Monthly reporting on trade press coverage, tier-one business media presence, investor media reach and share of voice versus named competitors in each market.
Central strategy.
Local expertise.
The automotive supply chain is global but the customer relationships are local. An OEM procurement decision in Munich is influenced by different publications, different analysts and different relationships than the equivalent decision in Detroit or Tokyo. Communications that treat these markets as interchangeable will fail.
GlobalCom coordinates automotive and mobility PR centrally, with in-market specialists in every major automotive hub. The programme uses one strategy, adapted for each market's media environment, OEM culture and regulatory context.
- →In-market specialists in all major automotive hubs: DACH, UK, US, Japan, South Korea
- →Regulatory communications capability alongside trade PR
- →OEM and Tier-1 supply chain communications experience
- →EV transition and sustainability narrative across all markets
Ready to build your mobility sector communications?
Tell us your markets, your technology and your target customers. We will design the programme.