FinTech.
FinTech companies operate at the intersection of technology, financial services and regulation. The communications programme has to work for all three audiences simultaneously — and across multiple regulatory jurisdictions at once.
Sector overview
Three audiences.
One programme.
FinTech communications is unusually complex. You need credibility with financial institutions as a reliable technology partner. You need credibility with regulators as a responsible, compliant operator. And you need visibility with investors, media and potential enterprise clients as a growth company with a differentiated proposition. These are not the same message — but they must be consistent.
GlobalCom's FinTech practice has been building cross-border financial communications programmes since the sector existed. We understand payments rails, open banking APIs, digital asset regulation, RegTech compliance narratives and the specific media and analyst communities that cover each sub-sector. We work in every major FinTech hub — London, Frankfurt, Singapore, New York, Dubai — and across the emerging market corridors that matter to cross-border payments and financial infrastructure companies.
From Series B communications to regulatory approval announcements, from challenger bank launches to embedded finance partnership programmes — we build the programmes that establish trust with the audiences that determine your growth.
Three areas of sector-specific focus.
Financial & Technology Media Relations
Coverage in the publications that institutional decision-makers, investors and senior financial services professionals read — across the financial trade press, national business media and technology publications in every target market.
- FinTech trade press and specialist publications
- Financial services industry media
- National business and investment media
- Payments and transaction banking press
- Digital assets and blockchain media
- RegTech and compliance specialist publications
Regulatory & Policy Communications
Communications built for the regulatory environment. Licence applications, consultation responses, regulatory approval announcements — and the ongoing communications programme that builds trust with supervisory authorities before you need their goodwill.
- Regulatory approval and licence announcement communications
- Policy consultation response and positioning
- Regulatory media relations (FCA, ECB, MAS, SEC)
- PSD2, MiCA and open banking narrative positioning
- GDPR and data protection communications
- AML and compliance communications
Investor & Growth Communications
The communications programme that supports fundraising, partnership announcements and expansion milestones. Investors in FinTech read the same trade press and follow the same analyst community as your enterprise clients — the communications programme serves both.
- Funding round announcement strategy and execution
- IPO and pre-IPO communications
- Investor relations communications support
- Partnership and integration announcement strategy
- Market entry and expansion communications
- Board and executive appointment announcements
Regulated markets.
Credible communications.
Regulatory and market landscape mapping
We map the regulatory environment in each target market alongside the media and analyst landscape. For FinTech, these are inseparable — regulatory developments drive the editorial agenda.
Audience-specific messaging
We build messaging that works for financial institutions, investors and regulators simultaneously — consistent core narrative, audience-adapted language. A regulator and a CTO need different versions of the same story.
In-market execution
FinTech-specialist consultants in London, Frankfurt, Singapore, New York, Dubai and across CEE handle in-market delivery. They have the regulatory knowledge to communicate accurately in each jurisdiction.
Measurement and reporting
Monthly reporting on coverage quality, investor media presence, regulatory media positioning and share of voice versus named competitors in each market.
Central strategy.
Local expertise.
FinTech regulation is different in every market. What the FCA requires of a payments company is not what MAS requires. What the ECB wants to know about a digital asset firm is not what the SEC asks. Communications across multiple regulatory jurisdictions requires a team that understands each one.
GlobalCom coordinates FinTech communications centrally from Munich, with specialist consultants in every major FinTech regulatory hub. The senior lead owns the strategy. Market teams adapt for local regulatory, media and investor context.
- →Regulatory communications expertise in all major FinTech jurisdictions
- →Financial and technology media coverage in every target market
- →Investor communications integrated with trade PR programme
- →Crisis and regulatory incident response coordinated across all markets
Ready to build your FinTech communications programme?
Tell us your markets, your regulatory environment and your target audiences. We will design the programme.