PR and Communications in Slovenia
Slovenia is the most prosperous of the Western Balkan accession-era economies — a small market with a well-educated workforce, strong manufacturing and pharmaceutical sectors, and a business environment that operates to Central European standards. Ljubljana’s media community is compact and discerning, and brands entering here benefit significantly from the goodwill that comes with a genuinely localised approach. Marina’s team covers Slovenia as part of the Adria region, bringing cross-border expertise and direct media relationships that help international brands enter the Slovenian market with the right positioning and without the delay of building from scratch.
Your contact for Slovenia
The Adria region is covered for GlobalCom PR Network by Marina Bolanča, one of Southeast Europe’s most respected communications professionals, based in Zagreb. An economist with more than twenty years in business, she founded and runs the agency that represents the network here and has built it into one of the most awarded in the region, with multiple IPRA Gold World Awards, the global PR industry’s highest honour.
Her background runs from brand and consumer work to public affairs; she sits in the leadership of Croatia’s public relations association and helped shape the country’s lobbying rules, which gives her a sure footing where business meets policy. With her team she covers the full range, strategic and creative campaigns, media relations, digital, crisis and reputation, across sectors from retail and FMCG to finance, energy, healthcare and technology. For a client it means one partner who can launch a brand, raise its profile or steer a difficult issue across several of these markets at once.
Three close markets covered by one well-connected partner: that is the Adria region with Marina. She works from Zagreb, with her own team and the global reach of the GlobalCom PR Network behind her.