PR and Communications in Croatia
Croatia joined the EU in 2013 and the eurozone in 2023, cementing its position as the most internationally integrated market in the Western Balkans and bringing a new wave of foreign investment across retail, tourism, finance, and technology. Zagreb’s media landscape is competitive and professionally run, and international brands entering the market are expected to communicate in Croatian; adaptation rather than translation is what earns credibility here. Marina’s two decades of experience and multiple IPRA Gold World Awards make her the strongest guide to the Croatian market, with campaigns that work as well in the boardroom as on the consumer page.
Your contact for Croatia
The Adria region is covered for GlobalCom PR Network by Marina Bolanča, one of Southeast Europe’s most respected communications professionals, based in Zagreb. An economist with more than twenty years in business, she founded and runs the agency that represents the network here and has built it into one of the most awarded in the region, with multiple IPRA Gold World Awards, the global PR industry’s highest honour.
Her background runs from brand and consumer work to public affairs; she sits in the leadership of Croatia’s public relations association and helped shape the country’s lobbying rules, which gives her a sure footing where business meets policy. With her team she covers the full range, strategic and creative campaigns, media relations, digital, crisis and reputation, across sectors from retail and FMCG to finance, energy, healthcare and technology. For a client it means one partner who can launch a brand, raise its profile or steer a difficult issue across several of these markets at once.
Three close markets covered by one well-connected partner: that is the Adria region with Marina. She works from Zagreb, with her own team and the global reach of the GlobalCom PR Network behind her.