PR and Communications in New Zealand
New Zealand is a smaller and tightly networked market with particular strengths in agritech, software development, and clean energy: sectors where the country has built an international reputation that gives local brands and their international partners an audience well beyond its size. Auckland’s media environment is professional and well-connected, and New Zealand’s business community responds well to brands that approach it on its own terms rather than as an extension of Australia. Luke’s team covers New Zealand alongside Australia, providing the cross-Tasman reach and local market understanding that international brands need to establish credible presence across both markets from a single, experienced partner.
Your contact for New Zealand
Australia and New Zealand are covered for GlobalCom PR Network by Luke Frost, managing director of a Sydney agency that has specialised in technology communications for more than three decades. It was built by journalists and still works like it: the team knows how newsrooms think, which is why its media relations get results and why Forrester has named it among the world’s leading channel-focused PR firms. GlobalCom has worked with Luke and his team for around ten years, a steady, long-running partnership built on quality and results.
Frost came to PR from book publishing and brings a sharp feel for content and digital alongside the agency’s media strength. He and his team cover the work end to end for technology companies, B2B and consumer alike, from media relations and thought leadership to digital and social. They are at their strongest on the two things international brands most often need here: getting a market launch right and building a brand from the ground up.
If you are bringing a brand into Australia or New Zealand, or want it better known across the region’s technology and business press, Luke is the person to talk to in Sydney, with a seasoned local team alongside him and the global reach of the GlobalCom PR Network at his back.