PR and Communications in Australia
Australia is one of the Asia-Pacific’s most sophisticated media markets and a destination for international technology, energy, and professional services companies looking for a stable, English-speaking base with genuine regional reach. Sydney and Melbourne anchor the national business press and technology trade media — concentrated, authoritative, and influential with buyers and regional partners well beyond Australia’s own borders. Luke Frost has led technology communications in Sydney for over thirty years, building the media relationships and editorial credibility that international brands need to launch, establish, and grow in a market where press coverage carries real commercial weight.
Your contact for Australia
Australia and New Zealand are covered for GlobalCom PR Network by Luke Frost, managing director of a Sydney agency that has specialised in technology communications for more than three decades. It was built by journalists and still works like it: the team knows how newsrooms think, which is why its media relations get results and why Forrester has named it among the world’s leading channel-focused PR firms. GlobalCom has worked with Luke and his team for around ten years, a steady, long-running partnership built on quality and results.
Frost came to PR from book publishing and brings a sharp feel for content and digital alongside the agency’s media strength. He and his team cover the work end to end for technology companies, B2B and consumer alike, from media relations and thought leadership to digital and social. They are at their strongest on the two things international brands most often need here: getting a market launch right and building a brand from the ground up.
If you are bringing a brand into Australia or New Zealand, or want it better known across the region’s technology and business press, Luke is the person to talk to in Sydney, with a seasoned local team alongside him and the global reach of the GlobalCom PR Network at his back.