PR and Communications in Madagascar
Madagascar is the Indian Ocean’s largest island and one of Africa’s most distinctive markets, with a French-influenced media environment, a growing mining and resources sector, and increasing international interest in agriculture, tourism and conservation. Antananarivo’s media and business community operates primarily in French and Malagasy, and communications here require genuine local knowledge and language capability rather than adapted regional content. Paul’s team covers Madagascar as part of a broader Indian Ocean and Southern Africa practice, providing the cultural understanding and media relationships that international brands need to build credible presence in an island economy with significant long-term potential.
Your contact for Madagascar
Paul Reynell helps international brands make their mark across Africa, combining award-winning creativity with a sharp read of what makes audiences here engage. He builds consumer campaigns that cut through, guides brand launches and crisis moments, and plans the long-term communications that keep a reputation strong. Brands of the calibre of DGB and S.Pellegrino trust him with their reputations. The only PR leader in South Africa to have held three top PRISM accolades simultaneously — including the Gold Presidential PRISM Award and the Grand Prix Agency of the Year 2024 — Paul has also served as Vice-President of PRISA and completed a transformative term as Chief Judge of the PRISM Awards. A Chartered PR Practitioner, he sets the standards the rest of the industry is measured against. In 2026, Africa PR Week named him one of the ten most influential men in PR on the continent. For a company expanding into Southern or Eastern Africa, there is no stronger guide.