PR and Communications in Ethiopia
Ethiopia is Africa’s second most populous country and one of its fastest-growing economies, with Addis Ababa serving as the seat of the African Union and a hub for aviation, logistics, and services. The media environment operates largely in Amharic, with English prominent in the business community, requiring a team that understands both registers. Paul’s experience across the continent gives international brands entering Ethiopia the local insight and media access needed to build credibility in a complex but high-potential market.
Your contact for Ethiopia
Paul Reynell helps international brands make their mark across Africa, combining award-winning creativity with a sharp read of what makes audiences here engage. He builds consumer campaigns that cut through, guides brand launches and crisis moments, and plans the long-term communications that keep a reputation strong. Brands of the calibre of DGB and S.Pellegrino trust him with their reputations. The only PR leader in South Africa to have held three top PRISM accolades simultaneously, including the Gold Presidential PRISM Award and the Grand Prix Agency of the Year 2024, Paul has also served as Vice-President of PRISA and completed a transformative term as Chief Judge of the PRISM Awards. A Chartered PR Practitioner, he sets the standards the rest of the industry is measured against. In 2026, Africa PR Week named him one of the ten most influential men in PR on the continent. For a company expanding into Southern or Eastern Africa, there is no stronger guide.