The full PR toolkit
— centrally led.

Five service areas, delivered through one contract by senior leads in Munich and local consultants in 100+ markets.

01 — How we are organised

Five service areas. One way of working.

GlobalCom's services are organised around five practice areas — from classic media relations to AI-era digital communications and corporate reputation. Every engagement combines components from across these areas, configured to your industry, your markets and the moment in your business.

The way we deliver does not change. A senior lead owns the brief. Local consultants run the work in-market. Reporting is consistent across countries. One contract, one invoice, one accountable team — whether you book one service or all five.

02 — Five service areas

What we do for our clients.

01

PR & Media Relations

Day-to-day media relations across 100+ markets — trade press, business media and analyst communities. The classical PR core, run by industry-specialist consultants who already know the journalists and analysts that matter.

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Includes
  • Media Relationscore
  • Analyst & Influencer Relationscore
  • Crisis & Issues Communicationscore
02

Content, Brand & Thought Leadership

The substance behind the coverage. Editorial-grade content and thought-leadership programmes that give senior journalists, analysts and buyers a reason to engage — built around your industry, your point of view and the calendar your audience actually reads on.

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Includes
  • Content & Storytellingcore
  • Brand & Positioningcore
  • Executive & Thought Leadershipcore
03

Digital, Search & AI

How earned visibility actually compounds in 2026 — across organic search, AI search and the social platforms your buyers use. Practical, content-led work tied to PR outcomes, not standalone “digital marketing”.

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Includes
  • Digital & Social Communicationscore
  • SEO & AI-Search Visibilitycore
04

Strategy, Research & Analytics

The work that underpins the work. Communications strategy, research-backed messaging, audience and market intelligence, and the measurement framework that lets you compare results across countries on like-for-like terms.

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Includes
  • Communications Strategycore
  • Research & Insightscore
  • Measurement & Reportingcore
05

Corporate Reputation

Communications for moments that affect the franchise — corporate, financial, ESG, public affairs and crisis. Run by senior consultants used to operating with boards, legal counsel and investor relations in the room.

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Includes
  • Corporate & Financial Commscore
  • ESG & Sustainabilitycore
  • Public Affairscore
06 — Dedicated practice

GlobalCom China Gateway — a practice in its own right.

For Chinese brands entering Europe and global markets, and for international brands entering or scaling in Greater China. Runs alongside the five service areas — drawing on the same teams, but led by China specialists.

Visit China Gateway →
GlobalCom China Gateway emblem

Need a service plan
for multiple markets?

Tell us your priorities. We will tell you which service mix would actually move the needle — and which would not.