PR & Media
Relations.
Day-to-day media relations across 100+ markets — trade press, business media and analyst communities. Run by industry-specialist consultants who already know the journalists and analysts that matter to your sector.
Service overview
The core of international PR, done properly.
Media relations is the oldest discipline in PR — and the one most often done inconsistently across borders. A press release lands differently in Munich, Singapore and São Paulo. A journalist in Tokyo has different expectations from one in New York. A crisis plays out at different speeds in different media ecosystems.
GlobalCom's approach is to run media relations locally and coordinate it centrally. A senior lead in Munich sets the strategy and owns the client relationship. Industry-specialist consultants in each market handle the actual journalist outreach — in the local language, with existing relationships, with the cultural context that a central team could never replicate.
The result: consistent messaging, genuinely local execution, and a single point of accountability for everything.
What PR & Media Relations covers.
Media Relations
Proactive and reactive media relations across trade press, national business media and broadcast. Pitching, placing, responding to press enquiries, embargo management and ongoing journalist relationship development.
- Press release writing and distribution
- Journalist pitching and story placement
- Embargo and launch coordination
- Interview facilitation and briefing
- Media monitoring and reporting
- Press office retainer management
Analyst & Influencer Relations
Engagement with the analysts, research firms and sector influencers who shape how your industry is understood — Gartner, IDC, Forrester, specialist trade analysts and LinkedIn voices relevant to your sector.
- Analyst briefing programmes
- Research firm relationship management
- Inclusion in market reports and rankings
- Trade influencer identification and outreach
- Thought leadership positioning
- Award nominations and recognition programmes
Crisis & Issues Communications
Preparation and rapid response for reputational incidents — product recalls, leadership changes, regulatory scrutiny, litigation, workforce events. Cross-border crisis requires cross-border coordination from the first hour.
- Crisis preparedness and scenario planning
- Holding statement development
- Media response coordination
- Multi-market messaging alignment
- Spokesperson preparation
- Post-crisis reputation recovery
One brief.
Every market.
Brief and strategy
You brief the senior lead in Munich. Together we agree the story, the target media, the markets, the timing and the KPIs. One conversation covers everything.
Local adaptation
The senior lead translates the strategy into market-specific briefings. Industry-specialist consultants in each country adapt the messaging for their media environment — angle, tone, timing and format.
Execution in-market
Local consultants pitch and place. They use existing journalist relationships, native-language communications and cultural familiarity that a central team cannot replicate.
Consolidated reporting
Results from all markets come back through one reporting framework. Coverage data, media tier breakdown, share of voice and trend analysis — consistent across every country.
We cover the sectors where it matters most.
Central strategy.
Local execution.
Most international PR fails not because of the strategy, but because of how it is delivered. Agencies coordinate loosely. Messages drift. Markets deliver inconsistently. Reporting is fragmented.
GlobalCom is structured to solve this. The senior lead owns your programme end-to-end. Local consultants are industry specialists — not generalists allocated to your account. Every market reports into the same framework.
- →One contract, one invoice — all markets
- →Senior lead responds within one business day
- →Industry-specialist consultants in every market
- →Consistent KPIs and reporting across all countries
- →Monthly consolidated media coverage report
Ready to talk about your media strategy?
Tell us your markets, your sector and your objective. We will tell you what is realistic, what is not, and what the first ninety days would look like.