PR and Communications in Spain
Spain is a market international brands tend to fall for, and then find is seriously good business too. It has been one of the eurozone’s strongest growers in recent years, it welcomes more visitors than almost any country on earth, and Madrid and Barcelona have become magnets for technology and start-ups. It is big, open and more influential by the year.
What makes it interesting is the range. Spain is known the world over for fashion, design and food, and it is also a serious player in renewable energy, automotive and a fast-growing tech and fintech scene. Madrid carries the institutions and the corporate weight; Barcelona brings design, lifestyle and an international, creative edge. The language travels too, opening onto a Spanish-speaking world of around 600 million people.
For communications, Spain plays to its strengths. The press is influential and refreshingly personal, run on real relationships rather than sheer volume, and Spanish audiences are among the most engaged on social media in Europe. Land on a strong idea and have the right people make the calls, and a brand can build not just visibility but real affection here, and fast. Spaniards can tell at once when a campaign was made for them rather than translated at them.
Your contacts for Spain
In Spain, GlobalCom gives you two people rather than one, and the pairing is the point. Between them they hold both things a brand needs here: the relationships that open doors, and the ideas that make it worth walking through them. Have a word with Júlia and Josep in Barcelona, and the GlobalCom PR Network is right behind them.