PR and Communications in Romania
Romania is the European Union’s sixth-largest country by population and one of its faster-growing economies, yet it is still underestimated by companies that have not looked closely. Bucharest and Cluj-Napoca have grown into serious technology and software hubs, drawing on a deep pool of engineering talent, alongside a substantial automotive, energy and industrial base. It is also a competitive, fast-moving media market where reputations are made and unmade quickly, which puts a premium on counsel that understands the local terrain and not just the message. For a company that wants to be taken seriously in Romania, that judgement is the difference between noise and impact.
Your contact for Romania
Crenguța Roșu is one of the people who built the modern communications industry in Romania. She co-founded one of the country’s first independent strategic communications firms in 1995 and has spent the years since advising leadership teams through the moments that decide a company’s reputation, mergers and acquisitions, organisational change, and crises where the wrong move is expensive and public. That authority is earned. She began in journalism and went on to run the government’s press office, so she reads the Romanian media and political landscape from the inside, and across three decades she and her team have delivered well over a thousand integrated communication programmes for more than two hundred clients in some twenty industries. When the stakes are high and the ground is shifting, she is the counsel Romanian and international companies turn to first.