PR and Communications in Portugal
Portugal has spent the past decade turning itself into one of Europe’s most talked-about markets. Lisbon has hosted Web Summit, Europe’s largest technology gathering, every year since 2016 and will keep it at least until 2028, and the city has grown into a real hub for start-ups, investors and global tech names, with Porto close behind. For a brand that wants momentum, there are few more energetic places to be in Europe right now.
The appeal goes well beyond the buzz. Portugal offers EU and eurozone stability, a skilled and multilingual workforce and competitive costs, which is why companies from Microsoft to fast-growing scale-ups are investing heavily, with more than 13 billion euros flowing into data centres and AI infrastructure. It runs on some of the cleanest energy on the continent, regularly generating more than 60% of its electricity from renewables, and that sits alongside long-standing strengths in tourism, automotive and consumer goods.
Portugal’s size works in a brand’s favour. It is compact and well connected, so visibility builds quickly in a media landscape where the titles and journalists that matter are all within reach. And Portuguese connects the country to a far larger world of more than 250 million speakers, which gives a story made in Lisbon unusual reach beyond its borders.
Your contact for Portugal
Portugal is covered for GlobalCom PR Network by Susana Monteiro, the founder and chief executive of one of Lisbon’s most respected communications consultancies, with more than 25 years in the business. She has run strategy and campaigns at home and abroad for a strikingly broad span of clients, from international brands and large companies to public bodies, business associations and universities. That range matters in a market where the same partner may need to talk to a ministry one week and a consumer brand the next.
She prefers to work as an extension of a client’s own team rather than as an outside supplier, which is how the senior thinking actually reaches the work rather than being handed down to juniors. With her team she handles everything from media relations and public affairs to digital and crisis communications, whether a company is launching in Portugal, building its name or getting through a hard week.
For a company making its move in Portugal, or looking to be better heard there, the first conversation is with Susana in Lisbon. Behind her sit a seasoned local team and the wider GlobalCom PR Network.