GlobalCom / Markets / Poland
Market Contacts

Poland
PR & Communications

GlobalCom’s contact for Poland.

Małgorzata Karwicka
Małgorzata Karwicka
Media Relations & Content Strategy

Małgorzata Karwicka co-leads one of Poland’s established communications agencies, and unlike many people at her level she stays close to the day-to-day work, planning and steering the campaigns herself. Her own craft is media relations and content, the unglamorous skill of earning coverage that holds up and shaping a story journalists want to run. Behind her sits an agency known for an analytical, data-led approach, deep roots in technology and B2B, and the reach to run a campaign across dozens of countries at once. Its track record runs from award-recognised work to projects as unexpected as bringing NATO to a gaming audience. For an international company that wants substance over noise in Poland, and a senior pair of eyes at every stage, Małgorzata is a strong place to start.

Łukasz Wilczyński
Łukasz Wilczyński
Aerospace & Space Communications

She also draws on the agency’s founder, recognised internationally as one of the leading voices in space and aerospace communications and the creator of the first global PR network dedicated to that industry. For a brand in space, deep tech or any frontier sector, that is rare depth to have within reach in Poland.

PR and Communications in Poland

Poland is the powerhouse of Central Europe, the region’s largest economy and, for many international companies, the natural base from which to run the whole of it. Real strength sits in IT and gaming, advanced manufacturing, space, defence and renewable energy. Its media are modern and competitive, quick to reward a well-evidenced story and just as quick to see through marketing gloss, so data, clarity and local nuance count for more here than budget. Done well, a Polish campaign rarely stays inside Poland; it becomes the template for the wider region.

Through GlobalCom, what starts in Poland can run across Central and Eastern Europe and far beyond, coordinated from one place.

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