PR and Communications in Norway
Norway is a wealthy, highly digital market and one of the most important in Europe for anyone in energy, from oil and gas to a fast-growing renewables sector. Business here runs on trust, and Norwegians expect to be informed rather than sold to, backing companies that are open and direct with them. The business media is influential and closely read, so a clear, well-argued story goes a long way. It is affluent and English-fluent, straightforward to enter and quick to reward brands that take it on its own terms.
International brands rarely struggle to write a campaign. The hard part is making it land in the Norwegian media that matters, and that is exactly what GlobalCom’s Norway team does best, across enterprise tech, clean and property technology, and automotive. They took Kyndryl Norway from near-invisible to a recognised voice on the topics that build a brand, and won the car-diagnostics brand Carly steady coverage in the country’s biggest outlets, from Broom.no to national broadcaster TV2. Two senior partners share the work.
Between them, Stig and Rune cover the whole job in Norway, the strategy and the reputation, the media and the public arena. And through GlobalCom, a campaign that works in Norway can carry straight on across the Nordics and beyond.