Japan
PR & Communications

Yusuke Kuroda gets a foreign brand through doors that usually stay shut. He is a senior figure at the country’s most established communications firm, a house with more than sixty years of relationships across the national press, the financial world and government, exactly the access a foreign company cannot build on its own in time. His own background spans the corporate side and years working internationally, so he understands a global head office and a Tokyo newsroom equally well and can move a brief between them without anything lost on the way. Whether the task is a market entry, a reputation to protect or a moment of crisis, he brings the weight and the relationships that make Japanese institutions take a newcomer seriously. When credibility is what you need in Japan, Yusuke is the safe pair of hands.

Mia Arai offers the opposite kind of advantage, the speed and agility no big institution can match. She works with a small, senior Tokyo team that has spent two decades helping international brands find their audience in Japan, mixing earned media, digital, social and events into whatever the moment needs rather than a fixed playbook. Backed by an international network, she is as useful to a Japanese company heading abroad as to a foreign one arriving, and the work stays in experienced hands from strategy to delivery. If you want Japan handled quickly, creatively and without the machinery of a giant agency, Mia is the one to call.