Israel
PR & Communications

Idit Rosenberg gets Israeli technology companies the coverage that moves them forward, and she has been doing it for more than twenty-five years. She built and ran her own high-tech PR firm before merging it into one of the country’s established agencies, where she now co-leads the technology practice. Clients value her for a quality that cuts through the noise. She delivers printed articles and interviews, not strategy documents. She works the full media landscape, from national press and broadcast to the trade and professional titles that reach a specific audience, for corporates, startups and the investors and incubators around them. When a company needs Israeli and international media to understand it at the same time, Idit makes that happen.

Michal Zilber is the steady voice in the room when a reputation is on the line. Over more than twenty years she has guided senior executives through media crises and conflicts, and through the kind of high-pressure moments, a tense press conference, a launch under scrutiny, where a single misstep becomes the story. Her track record runs across the names that define the sector, from Intel and Yahoo to Samsung NEXT and SAP Labs, alongside fast-growing startups and non-profit causes. Calm and quick to read a situation, she is the counsel that protects a reputation as surely as she builds one.