Finland
PR & Communications

Complex stories and hard-to-please audiences are exactly where Juha Frey is at his best. He leads Finland’s foremost technology and industrial communications team, the people brands turn to in IT, cybersecurity, energy, manufacturing and science, and he has a rare knack for making demanding, technical subjects land with journalists and customers. His team is among the most awarded in the country, with top honours at the global ICCO Awards for work such as the “90 Day Finn” campaign that put Helsinki on the map for international talent and investors. He has also made a particular mark on the green transition, helping industrial innovators get heard. If your business depends on being understood, not just seen, he is where to start.

Matias Mero runs one of the Nordics’ most celebrated creative agencies, and its own clients have voted it Finland’s Agency of the Year two years running, the proof that counts most. His world is brand, creativity and the campaigns people remember, the work that turns a consumer brand into a name everyone knows. Names like L’Oréal, Nestlé, Carlsberg and Pernod Ricard trust him with exactly that. If you are bringing a brand to Finland and want people to feel something, Matias is the call.