PR and Communications in Ecuador
Ecuador is a dollarized economy with a growing consumer base and a media landscape centred on both Quito and Guayaquil. International interest in retail, healthcare, and technology has expanded beyond the oil sector that has historically dominated the country’s business press. Sonia’s team brings direct media relationships in Ecuador’s two main commercial centres, giving international brands a clear route to earned coverage and stakeholder engagement in a market that responds well to consistent, locally relevant communication.
Your contact for Ecuador
Sonia Quesada has spent more than twenty years building reputations across Latin America, and she covers the region for GlobalCom PR Network from Bogotá. What started as a Colombian agency became, under her, a network with people on the ground across the Spanish-speaking markets, from Mexico to the southern cone.
Her advantage is not a media list, it is the people on it. She and her teams deal directly with the journalists, editors, opinion leaders and influencers who count in each country, which is why a launch, a reputational problem or a public-affairs question can be handled across Mexico, Colombia, Chile, Argentina and Peru at once, in the right tone for each, rather than as a single message fired off and hoped for.
She also has the bench to back it up. Specialists in PR, corporate communications, digital and events sit in the region’s main markets, so a brief that crosses several countries is handled by people who actually live in them.
One partner who knows Mexico from Argentina, and treats them that way: that is what Sonia offers from Bogotá, with local teams across the region and the GlobalCom PR Network behind her.