Bulgaria
PR & Communications

Sonia Slavcheva is the strategist brands turn to when they want to be remembered, not just noticed. With fifteen years across journalism and senior agency work, she builds communication on a clear idea and then makes it tangible, turning campaigns into experiences people remember, from esports and gaming activations to brand moments at the country’s biggest cultural events. She knows the Bulgarian audience from both sides, having reported on it before she started shaping it, which shows in work that reads as authentically local rather than imported. For a brand that wants more than coverage in Bulgaria, Sonia is the one who makes it memorable.

Sonia’s ideas are matched by Slavi Slavchev, who owns and runs the agency and makes sure the work is delivered end to end. His firm brings everything a modern campaign needs under one roof, from strategy and design to digital, content and events, so a brand gets a single, accountable team rather than a patchwork of suppliers. For a company that wants growth in Bulgaria handled cleanly and in one place, Slavi is the person who carries it through.