PR and Communications in Brazil
Brazil is the giant of Latin America and behaves like it. It is the region’s largest economy and one of the biggest consumer markets on earth, home to around 210 million people, and in 2024 it drew roughly 38 percent of all the foreign direct investment going into Latin America. For an international company this is not a market you cover as part of a regional plan. It is a priority in its own right.
São Paulo is the engine room, the financial, media and business capital not only of Brazil but of South America. The opportunities cluster in exactly the sectors that cross borders well, from B2B and enterprise technology to healthcare and pharmaceuticals, financial services and fintech, energy and infrastructure. It is also a country of real regional differences, and that is a large part of why local knowledge counts for so much here. Portuguese, and a culture all its own, set Brazil apart from its Spanish-speaking neighbours.
For communications, Brazil rewards brands that show up properly. The media and digital landscape is large, fast-moving and influential, audiences are quick to engage, and what carries weight is credible proof rather than noise. A brand that arrives with the right local counsel and a real feel for the country can build a reputation here at a scale few markets can match.
Your contact for Brazil
When an international company has real stakes in Brazil, it tends to end up with Marta Dourado. She has built and protected the reputations of global brands including Mastercard, Unilever and Novartis, and advised institutions such as the IFC, part of the World Bank Group, which makes her as comfortable with boards, governments and the financial press as with a product launch. Her world is the senior end of the business, from crisis and corporate reputation to public policy and financial communications, and a spell as a journalist earlier on means she knows exactly how a newsroom thinks. She is about as safe a pair of hands as Brazil offers, deeply connected, hard to rattle, and quick to read what will land in a market that rewards local judgement. When a brief reaches beyond Brazil, the GlobalCom network is one call away.