The task

TXOne Networks offers cybersecurity solutions for industrial control systems and operational technology (OT) environments such as semiconductors, manufacturing and automotive.

As a joint venture of TrendMicro and Moxa, the company needed to differentiate itself from its parent companies by establishing an independent brand identity and increasing its reach and brand awareness globally. The objective was to position TXOne as an ICS/OT cybersecurity and critical infrastructure solutions provider, and to establish its reputation as a Leader in OT Zero Trust.

The company engaged GlobalCom PR Network to launch, implement and run a comprehensive PR programme across owned and earned media channels, aimed at target audiences in EMEA and North America.

The brief at a glance
Client
TXOne Networks — JV of TrendMicro & Moxa
Sector
ICS / OT cybersecurity
Regions
EMEA & North America
Positioning
Leader in OT Zero Trust

Our approach

Working closely with the client, GlobalCom PR Network developed an overall brand positioning and messaging strategy, backed by the creation of relevant materials and content.

Key elements in the initial phase included SEO optimisation of the company's website, the creation of audience-specific landing pages, and the launch of owned media channels — LinkedIn, Twitter and a corporate blog.

Led by a central lead agency, GlobalCom provided PR execution support through specialist local agency teams for Western, Southern and Northern Europe, and the USA. To drive visibility of TXOne as a leader in OT cybersecurity, the programme rolled out a content effort covering classical press releases, thought leadership content and expert positioning — opinion articles, bylines and interviews — within key target media.

Key activities

  • Launched and implemented a global social media relations programme from scratch.
  • Supported TXOne in successful applications for prestigious industry awards.
  • Ran a thought-leadership programme — content creation and speaker training to establish a growing team of local experts across the US and Europe.
  • Editorial support for press releases, expert bylines, whitepapers, case studies, statements and case studies with local spin.
  • A proactive press office across the key regions that helped drive media activities.
  • Extensive consulting and execution on website and SEO optimisation through GlobalCom's Totally Digital team.
  • Successful implementation of analyst relations.

Results

  • Positioned TXOne Networks as an individual brand and a go-to thought leader for OT cybersecurity across a wide range of industries.
  • Ensured general coverage and supported entry into important verticals.
  • Successfully built strong relationships between TXOne Networks' speakers and key media.
  • Grew social media following (LinkedIn, Twitter) from 0 to over 18,000 followers within 24 months.
From a standing start: 0 to 18,000+ social media followers in 24 months, sustained editorial coverage, and analyst recognition for OT Zero Trust positioning.
About the client

TXOne Networks

TXOne Networks offers cybersecurity solutions that ensure the reliability and safety of industrial control systems and operational technology environments. TXOne works together with leading manufacturers and critical infrastructure operators to develop practical, operations-friendly approaches to cyber defence.

The company offers both network-based and endpoint-based products to secure the OT network and mission-critical devices using a real-time, defence-in-depth approach.