An international PR agency
— centrally led.
A senior lead who knows the industry. Consultants on the ground.
A senior lead who knows the industry. Consultants on the ground in each market — language, media, decision-makers — from the inside. Strategic clarity at the start of every programme, and the speed and flexibility to keep up when things move fast.
The work spans the full range of corporate and brand communications: media relations, market entry, product launches, executive positioning, content programmes, issues management. From a single market to programmes that run across multiple countries, regions and continents — depending on what the brief needs.
What clients value most: results that strengthen their position with customers, journalists and the market. An agency that's easy to brief and quick to deliver. And media relationships that show up in the coverage — not on a credentials slide.
Communications that earn coverage and strengthen positions.
We work with companies that need PR they can rely on — coverage in the media their audiences actually read, presence that reinforces their standing in the market, and a team that understands the business well enough to keep delivering year after year.
Four principles we hold to.
The way we run engagements has been shaped by 36 years of working for international clients in technical industries. These four principles are how we keep that work consistent.
Senior leads, always.
The person who owns your account is senior enough to make decisions and stay accountable. We do not hand off to junior teams once the contract is signed.
Local hands, every market.
Local consultants run the local work. We do not run Spanish media relations from Munich, and we do not run Polish media relations from London.
Industry depth.
Our industry teams cross markets. A cleantech client in five countries gets cleantech specialists in all five — not generalists who happen to live there.
One reporting standard.
Coverage, sentiment, share of voice — measured the same way in every market, so you can compare results across countries on like-for-like terms.
When I founded GlobalCom in 1990, the brief was simple: international clients deserve PR work that is locally credible everywhere, and centrally accountable somewhere. That brief has not changed. The way we deliver it has.
Thirty-six years of international PR.
GlobalCom was founded in February 1990 in Munich. Since then we have grown organically — building local teams in the markets where our clients needed us, and adding industry specialisation as our client base shifted from consumer brands towards B2B technology, cleantech and financial services.
What we believe about international PR.
Three things we are persuaded of, after 36 years of doing this work:
- Localisation beats translation. Translating a German press release into seven languages does not produce seven press releases. Local media wants local angles, local data and local voices.
- Industry context is non-negotiable. A trade journalist covering grid technology will know within thirty seconds whether the agency on the line understands the subject. Industry specialists pay for themselves on the first call.
- Coordination is a service, not a default. Multi-market PR programmes do not coordinate themselves. Someone has to own that — daily, in writing, with a clock running. We are that someone.
Planning an international PR programme
or a market entry?
Talk to us for twenty minutes. We will tell you what is realistic, what is not, and what the first ninety days would look like.