The challenge

BYD's BatteryBox energy storage solution required a structured European market entry — with the DACH region as the central focus market and a wider reach across the EU.

The brand needed more than visibility. It needed market education: residential and light commercial energy storage was, at the time, an emerging category that buyers, installers and partners were still learning to evaluate. The communications programme had to position BatteryBox credibly while also broadening understanding of the storage segment itself.

A second dimension of the brief was partner communications. Storage in the residential and light commercial segment is sold and installed through specialist partners. The programme therefore needed a strong peer-to-peer communications component, anchored in the social media platforms that those partners actually use.

The brief at a glance
Client
BYD — BatteryBox
Sector
Cleantech — international energy storage
Focus region
DACH, with EU-wide reach
Audience model
Peer-to-peer, partner-led

Our approach

GlobalCom developed and ran a tailored PR and communications programme combining classic press office work, structured content production and a dedicated peer-to-peer social and partner communications track.

Key activities

  • Developed the overall PR and communications strategy for the European market entry.
  • Content creation for press releases, expert bylines, statements and case studies.
  • Delivered event support and media programmes for industry events and the client's own events.
  • Operated a proactive press office and drove media activities across the focus region.
  • Built and ran an active peer-to-peer social media and partner communications programme — including the handling of potential crisis topics where they arose.

Results

The programme established a sustained presence for BatteryBox in the European storage conversation and gave the brand a working communications infrastructure to grow from:

  • Established a strong press office through industry events and active media relations.
  • Increased visibility and brand awareness for BatteryBox in the focus market and across the EU.
  • Built a credible social media presence from scratch.
  • Achieved a strong active dialogue with installation and reseller partners on the key social media platforms.

Why it matters

European residential and light commercial energy storage is a category where partner trust and peer recommendation move buying decisions. A communications programme that earns credibility with the partner community — rather than only with end consumers — produces durable commercial momentum. The BatteryBox engagement is an example of pairing structured press office work with deliberate peer-to-peer engagement to build that credibility.

About the client

BYD — BatteryBox

BatteryBox is BYD's energy storage line for the residential and light commercial segment. The product range supports the European energy transition by enabling households and small commercial sites to store and use self-generated electricity.