The task

Econergy is an international IPP (independent power producer) of utility-scale renewable energy projects. The company develops, owns and operates renewable energy projects driven by deep industry, regulatory and technology expertise at every critical stage — from origination to supply.

Headquartered in Israel and active in seven European markets (the UK, Italy, Spain, Greece, Romania, Poland and Germany), Econergy was looking for a PR agency to accompany its growth targets with dedicated communication activities. The company engaged GlobalCom PR Network for the kick-off of its European PR programme in late 2024 to raise visibility in European media and help establish the brand.

The brief at a glance
Client
Econergy Group (TASE: ECNR)
Sector
Cleantech — Solar PV, Wind, Energy Storage
European markets
UK, Italy, Spain, Greece, Romania, Poland, Germany
Programme
Central European PR programme from late 2024

Our approach

The Munich-based GlobalCom team offered a central approach — starting from Germany as the hub country for Econergy's media activities across its different European target markets and audiences. For specific focus countries and local initiatives, the GCPR team worked with the client's local experts, maintaining the potential to involve local agencies should additional support be needed.

Key activities

  • Sharing news about the company's projects, partnerships and milestones with target media in the respective markets.
  • Positioning Econergy's expertise through media briefings and expert article placements.
  • Sharing financially relevant information with European business and finance media.
  • Arranging speaking opportunities at industry events and supporting media co-operations.
  • Implementing market monitoring and crisis prevention support.
  • Supporting the company's market entry into additional European markets.
One central PR team, German hub, seven European target markets — with the option to scale in additional local capacity as the programme grew.

Results

The programme produced measurable improvements in Econergy's European media presence across the priority markets:

  • Strengthened Econergy's visibility across key European markets including Germany, Romania, Poland, the Czech Republic, the UK and beyond.
  • Established Econergy's positioning as an experienced and trusted partner for project financing and execution.
  • Built relationships with key media segments — trade media, finance and business media — across Europe.
About the client

Econergy Group (TASE: ECNR)

Econergy Group is a leading European IPP and active developer specialising in solar PV, wind and energy storage projects across key European markets including Germany, the UK, Italy, Spain, Romania, Poland and Greece. With a robust project pipeline exceeding approximately 14 GW, Econergy is at the forefront of driving Europe's renewable energy transition.

The company's local teams provide a strategic advantage, ensuring close collaboration with regulatory entities and local communities. Econergy's strategic partnerships are key to securing project funding and further growth. The company generates revenue across the entire value chain — by selling electricity, earning development and operation fees, and selling projects at various stages of development — ensuring a diversified and sustainable income stream.