Digital, Search
& AI.
Being featured is no longer enough. Your company needs to be found — in search, in AI-generated answers, in the digital conversations that shape purchase decisions before a prospect picks up the phone.
Service overview
PR in the age of algorithmic discovery.
The media landscape your prospects use has changed. They search before they call. They ask AI assistants before they read a white paper. They check LinkedIn, Reddit and specialist forums before they respond to a sales email. Traditional PR earns coverage. Digital PR earns visibility — in the places where that decision is actually being made.
GlobalCom's Digital, Search & AI practice bridges PR and digital visibility. We build programmes that earn high-authority backlinks through genuine editorial coverage, optimise your brand for search and AI discovery, and ensure your company appears credibly in the digital environments that precede a sale.
Delivered by PR specialists who understand search — not SEO technicians who have added "PR" to their service list.
What Digital, Search & AI covers.
Digital PR
Online media relations that earns high-domain-authority coverage, builds brand credibility in digital-first publications and generates the editorial links that search engines and AI models treat as signals of authority.
- Online media targeting and placement
- Data-led newsjacking and reactive pitching
- Digital media relationship management
- Earned backlink strategy through editorial coverage
- Online community and forum presence
- Influencer and creator relations for B2B
Search & SEO PR
Communications strategy built for discoverability. We align editorial and PR output with the search queries your prospects are already making — so your company appears when it matters.
- Keyword research aligned to editorial planning
- SEO-optimised press releases and bylines
- Backlink acquisition through media coverage
- Competitor share-of-search analysis
- Google News and publisher strategy
- SERP feature targeting (featured snippets, knowledge panels)
AI-Era Communications
As AI assistants become a primary research tool, the brands that are cited by credible sources will be the brands that get recommended. We build the content and authority signals that make you visible in AI-generated answers.
- LLM visibility audit (ChatGPT, Gemini, Perplexity)
- Citation strategy: getting cited by AI training sources
- Structured data and entity optimisation
- AI-generated content detection and policy
- Synthetic media and deepfake response planning
- Generative search (SGE) positioning strategy
Visible where
decisions are made.
Digital visibility audit
We map where your company currently appears online — in search, in AI tools, in high-authority publications. We identify gaps between your offline reputation and your digital footprint.
Editorial and search strategy
We identify the search queries and AI prompts your prospects are using. We build an editorial programme designed to earn coverage on the publications and domains that rank for those queries.
Content creation and placement
Industry-specialist writers produce editorial content targeted at specific publications, search positions and AI training corpora. Placed by PR professionals with existing editorial relationships.
Measurement and iteration
We track domain authority of earned coverage, search position movement, share of AI-generated mentions and organic traffic driven by editorial activity. Monthly reporting. Quarterly strategy review.
We cover the sectors where it matters most.
Editorial authority
at scale.
Digital PR does not work in isolation. A backlink from a low-authority site moves nothing. A placement in a sector-leading publication moves everything. We focus on quality of coverage, not volume — and we measure the business impact, not just the media metrics.
Our Digital, Search & AI practice works directly alongside our PR & Media Relations and Content teams. Every earned media placement has the potential to serve three functions: reputation, search authority and AI training signal.
- →Coverage quality scored by domain authority and sector relevance
- →Monthly backlink and SERP position tracking
- →AI mention monitoring across major LLM outputs
- →Integrated with media relations and content programmes
Ready to build your digital visibility?
Tell us your markets, your sector and the search terms you want to own. We will build the strategy.